There is something really exciting about the picture of a nail polish spilling out all over the shop. It does seem the only real way of showing off the finish and colour the product can achieve on my hands – the many pics of immactuately manicured nails in a cosmetic catalogue just doesn’t cut it – but a professionally designed shot makes the flow of the product more real and you know that the photographer saw that polish new and untaintd! When anyone sents to make a real statement about their product, it is so much more cost and time effective to engage a proper professional photographer, especially a studio that understands PR, advertising, product placement limitations. Their experience gives them the edge over the good amateurs. As with absolutely everything, if you want a really good job done, ask a proper professional. You will get the most superb job done first time round and not constantly change models or ground team.